Sir Edmund Hillary Explorer — Tourism Marketing
We partnered with Sir Edmund Hillary Explorer, a fast-growing tourism business, to overhaul their digital presence—boosting traffic, conversions, and brand trust through an integrated marketing and design approach.
2022
Country
New Zealand
400%
Website conversions
349%
Bookings
Overview
Sir Edmund Hillary Explorer approached webhero to scale their online acquisition and refresh their web experience for a more global audience. They needed a full-funnel strategy—from discovery to conversion—that could deliver measurable results and support future growth.
Our Process
1. Discovery & Strategy
We began with a full audit of Liva’s site, audience insights, and paid performance. This informed a roadmap that connected design, messaging, and media targeting.
2. Website Redesign
We redesigned Liva’s website with a conversion-focused UX, mobile-first layout, and fresh brand visuals that aligned with their positioning in the wellness space.
3. Performance Marketing
We launched Meta and Google Ads campaigns targeting high-intent users, supported by optimized landing pages and A/B-tested creatives.
4. SEO Optimization
Our team restructured their site architecture, improved on-page SEO, and created optimized blog content for long-tail keywords to drive sustainable organic traffic.
The Result
2.5× increase in conversion rate within 60 days
+170% growth in paid ad ROAS
+90% boost in organic traffic from search
A scalable digital platform now driving both leads and brand equity
